doja builds and runs a research company in your name. Its desks publish research that businesses need, introduce them to the right specialist, and earn a fee when a deal closes. A smarter alternative to a franchise: you own it, doja's team and technology run it.
Your companydoja forms an LLC you own from day one.
Choose your marketsPick one market or a few from doja's ten. Any package can choose any of them.
Open desks in nichesA desk is a small specialist research service on one problem, like contractor classification. All your package's desks open at launch.
Rev shareYour company keeps 40–80% of each provider's fee.
doja techWhere either side needs technology, you share 30–50% of the net.
Why doja
The AI behind your company already works for billion-dollar firms.
doja is an AI company. It builds the tools that big businesses use to research their markets, find buyers and win work. The program puts those same tools, and the team that runs them, behind a company you own.
Billion-dollar law firmsMultiple billion-dollar law firms use doja's tools, including a top-100 US firm and a global elite firm, to research clients and win new work.
A $2B+ distributorAn industrial distributor uses doja's Gatsby and Limitless to research accounts and find new buyers.
Three proven productsEureka builds apps and tools, Limitless finds and contacts the right companies, and Gatsby researches every account.
A team that does the workdoja's team and a trained SDR (sales development rep, who phones prospects) in each market run your desks day to day. You don't need technical skills or industry experience.
Trusted by billion-dollar businesses
Skadden
Willkie Farr & Gallagher
Insight
SunSource
FFX
Elevate CFO
ClaimScale
ReveGro
Some of the companies that use doja's technology. They're clients of doja's tools and team, not partners in the program.
These show what doja's technology has done for its clients. They aren't a promise of what your company will earn.
1 · The markets
Ten markets, and many niches inside each one.
You don't run ten markets. You choose where your company works: one market or a few. Any package can choose from all ten, and your package sets how many desks you open (4, 8 or 14).
MarketEmployment & workforce advisoryA broad area where businesses spend serious money on specialist help.
NicheContractor classificationOne specific problem inside that market, with its own buyers and providers.
DeskYour company's research deskPublishes research on that one problem and introduces businesses to the right provider. doja's team runs it.
Below are four example niches in each market. There are many more, doja keeps adding markets, and a desk can be scoped around a niche you know.
01Recurring service
Employment & workforce advisory
Help with staff and employment law: contractors, hiring in a new state, restructures and handbooks.
Who buys: Every business with staff, in any industry
Niches inside it
Contractor Classification
Multi-State Expansion
Restructuring & Redundancy
Handbook & Policy Refresh
+ many more
Our worked example
02Mandate / transaction
Business exit & acquisition
Selling, buying or handing over a company.
Who buys: Owners, acquisitive companies, private equity
Niches inside it
Founder Exit Readiness
Buy-and-Build Acquisitions
Succession & Management Buyout
Sale Due-Diligence Prep
+ many more
03Complex project
ERP & finance systems
Moving a growing business onto one system that runs finance, stock and operations.
Who buys: Finance and operations leaders
Niches inside it
QuickBooks-to-ERP Upgrade
Manufacturing ERP
Multi-Entity Consolidation
ERP Rescue
+ many more
04Complex project
Cybersecurity & assurance
Proving security to a customer, insurer or regulator, usually to win or keep a deal.
Who buys: B2B companies, especially software
Niches inside it
SOC 2 for SaaS
Penetration Testing
Cyber Insurance Readiness
Healthcare Data Security
+ many more
05Recurring service
Finance function & fractional CFO
Getting the right level of finance help, from bookkeeping up to a part-time CFO.
Who buys: Owner-led businesses
Niches inside it
Fundraising-Ready Finance
Bookkeeping-to-Controller
Construction Finance
Ecommerce Finance
+ many more
06Recurring service
Payroll & HR systems
Choosing or replacing payroll and HR software, at home or abroad.
Who buys: Every business with staff, in any industry
Niches inside it
First Payroll System
Multi-State Payroll
Global Payroll & EOR
HRIS Consolidation
+ many more
07Complex project
Fulfilment & logistics
Storing, packing, shipping and returning goods for online brands and importers.
Who buys: Ecommerce brands, importers, exporters
Niches inside it
DTC Brand 3PL
Cold-Chain Fulfilment
Returns & Reverse Logistics
Freight Forwarding
+ many more
08Mandate / transaction
Executive search & leadership
Finding a senior leader or an independent board member.
Who buys: Boards, founders, private equity
Niches inside it
First CFO Hire
Portfolio Company Leadership
Interim Executive
Non-Executive Board
+ many more
09Complex project
Commercial energy projects
Solar, batteries, EV charging and efficiency upgrades for business buildings.
Who buys: Commercial property owners and operators
Niches inside it
Commercial Rooftop Solar
Battery Storage
Fleet EV Charging
Building Energy Retrofit
+ many more
10Licensed partner
Commercial insurance & risk
Preparing a business for an insurance renewal with the right broker.
Who buys: Businesses facing renewal or new risks
Niches inside it
Construction Contractor Insurance
Tech & Cyber Liability
Fleet & Transport Insurance
Hospitality & Venue Insurance
+ many more
Why employment law?
We picked one market to show you the whole model.
Employment law is just the example. It's one of the ten markets above, and the videos follow three of its desks: contractor classification, multi-state hiring and new scheduling rules. Your company could start in any market, or several.
And "employment law" doesn't mean one industry. The providers are employment specialists, but the businesses a desk reaches are every business with staff: restaurants, builders, clinics, warehouses, software companies and more.
The way a desk works, the way providers pay and the way doja comes in are the same in every market. Ask your partner for the series in a market you're interested in.
2 · Watch
How the AI partner program works in employment law
6 short videos6:48 in totalCaptions on · sound recommended
Every company, client and screen in these videos is an illustrative example. The products and the model are real.
3 · How businesses find the desk
Many ways in, all running at once.
A desk doesn't wait to be found, and it doesn't rely on one channel. Businesses find it, and it finds them. Every reply starts a conversation and shows who needs help right now.
They find the desk
Google searchPages and comparisons built from what people actually search for.
Articles and guidesIn-depth research on the problem that builds trust.
Weekly newsletterKeeps the desk in front of readers between conversations.
Lead magnetsChecklists and reviews matched to where each reader is.
Your companyThe research deskPowered by doja's AI
The desk finds them
AI list-buildingLimitless finds the companies most likely to have the problem.
"Can we quote you?"Leaders are invited to give a quote for an article, plus a one-letter answer on where they stand.
Tailored emailsResearch matched to their situation, not "we are X, we do Y".
Phone callsA trained SDR in each market calls the people the desk has emailed.
What a reply tells the desk
AJust getting started: clear problem, follow up first
BBasics, known gaps: send the right guide
CReviewing what's next: stay in touch
DMature: low need today
What the desk sends and posts
The research a desk can publish
Every channel above runs on research. Here are the twelve kinds a desk can publish, with an example title from employment law for each. A desk picks the ones that suit its niche and its buyers.
Gets foundAnswers what buyers search for
01Direct questionsThe real questions buyers type into Google and ChatGPT, answered in full as a FAQ hub.Can I fire an employee for poor performance in an at-will state?
02Do-it-yourself game plansThe full step-by-step path a buyer would follow to do it alone: stages, documents, who to contact, timelines, costs and pitfalls. It shows how much work it really is.Reclassifying 1099 contractors as W-2 employees: every step, form and pitfall
03ComparisonsOptions, provider types and approaches side by side, with the criteria and when each one fits.Employment law firm, HR consultant or PEO: which fits a 50-person company?
Gives a reason to reach outNews worth an email or a call
04Regulatory news and changesRecent and upcoming regulatory, legal and standards changes: what changed, who it affects and what to do now.The FTC non-compete ban was struck down: what employers can still enforce
05Hiring signalsThe roles being hired in the market, and what they say about demand and budgets.HR manager roles rising in mid-size firms: what it signals
06Market data and deal flowMarket size, growth, price ranges and recent deals, each one sourced and dated.What employers pay for a contractor classification review, and who is buying
Pulls buyers inTools a reader fills in
07Readiness quiz10 to 15 questions, with score bands and a recommended next step.Is your handbook ready for a wage-and-hour audit?
08ScorecardWeighted criteria for judging a supplier or a plan.Scorecard: how to judge an outsourced HR provider
Opens doors with providersExperts get quoted, then talk
09Expert Q&ASharp questions for recognized industry experts, with space for their quote.Questions for an employment litigator: what makes a wrongful-termination claim settle?
Keeps in touchStays useful between conversations
10Video and podcast roundupsThe most useful videos and podcast episodes, with the key takeaways.The best episodes on pay transparency laws, and what HR leads took from them
11Newsletter draftsA weekly briefing, a monthly digest and a quarterly outlook.The Employer Brief: this week's federal and state workplace changes
12Next stepsA short decision path, and the point where bringing in a specialist saves time and money.Planning a layoff: what to do yourself, and when to call an employment lawyer
Example titles are illustrations of what a desk in employment law could publish, not finished pieces or legal advice.
4 · Why a "boring" market pays
Employment law sounds dull. Every business with staff needs it.
Every US employer has to get hiring, pay, contractors, handbooks and layoffs right, state by state, and the rules keep changing. Getting it wrong is expensive, so employers pay specialists to get it right. That spend is what a desk introduces.
5.52MUS businesses with 1 to 499 employees, in every industry. Each one has to get hiring, pay, contractors and layoffs right.US Census Bureau, 2022
Restaurants
Construction
Clinics
Warehouses
Software
Retail
Hotels
Manufacturing
Schools
Logistics
Agencies
And more
88,531new workplace discrimination charges filed with the EEOC in one yearEEOC, fiscal year 2024
~$700Msecured for workers by the EEOC in the same yearEEOC, fiscal year 2024
$387average hourly rate of a US employment lawyerClio Legal Trends, 2025
$125kaverage defense and settlement cost when a claim against a smaller employer pays outHiscox Guide to Employee Lawsuits, 2015
What employers buy, and how providers charge
Service
Usually billed
Contractor classification review
Fixed-fee project
Multi-state compliance and handbook updates
Project, then yearly updates
Restructuring and layoff advice
Project or hourly
Outsourced HR and ongoing advice
Monthly retainer
Claims and dispute defense
Hourly
Payroll, scheduling and HR software
Monthly or yearly subscription
Providers agree their fee with the desk before any introduction. Where a provider bills monthly or yearly, the agreed fee can be a share of that ongoing work.
One deal, start to finish
A 400-person employer reads the desk's brief on new scheduling rules and asks for options.
The desk introduces the best-fit law firm, which wins a compliance project.$40,000
The firm pays the desk its agreed fee, here 15%.$6,000
On Growth, your company keeps 60% of that fee.$3,600
Later the firm buys a doja Limitless project to find more employers like this one. Your company shares 40% of doja's net.+ tech share
Two more, at different sizes
Deal
Deal value
Desk fee
Growth share
A 45-person restaurant group has a contractor classification review
$8,000
$1,200 (15%)
$720
A 1,200-person logistics company signs a year of outsourced HR at $6,000 a month
$72,000
$7,200 (10%)
$4,320
Illustrative examples only, not a forecast. Fees, deal sizes and timing vary, and a desk may close no deals. Deals can stack: one employer can lead to several introductions, and ongoing work can renew.
5 · Where doja comes in
Both sides of an introduction can become doja tech clients.
Every introduction connects two businesses: an employer that needs help and a provider that wins the work. Either one may also need technology. doja sells it and delivers it, and your company earns a doja tech share (net) on each sale, on top of its rev share.
Buy sideEmployerAsks the desk for help with a new rule
→
Your companyThe research deskMakes the introduction and earns its rev share
→
Sell sideLaw firm or HR providerWins the work and pays the desk its fee
Beneath both: doja can sell its technology to either side
To the employer
Eureka builds the tool they need, such as a scheduling-compliance app for 30 sites. Limitless finds them more of their own customers.
To the provider
Limitless finds more employers like the one they just won. Gatsby prepares every pitch meeting. Eureka builds client tools for the firm.
IntroductionThe desk introduces the employer to the provider. Your company keeps its rev share: 40%, 60% or 80% of the provider's fee, by package.
RelationshipBoth sides now know the desk and see the small "Powered by doja" badge on its website. The badge is optional.
A separate needThe desk or the market's SDR spots a genuine technology need on either side. It's never bundled into the introduction.
doja sells and deliversdoja's team scopes it, sells it and builds it. You do nothing: no selling, no building.
doja tech share (net)Your company receives 30%, 40% or 50% of doja's net from the sale, by package. Net is the sale price minus labor and AI token costs.
One introduction can lead to tech sales on both sides, and a client can buy again later. Tech sales aren't guaranteed and depend on a real need.
Trusted by billion-dollar law firms
The three products doja sells
Eureka, Limitless and Gatsby already work for large companies, including billion-dollar law firms. Here's what each one does in employment law, what a typical project costs, and a one-minute look at it.
EurekaTypical project$5k–$50k
doja's AI build team. It designs and ships custom software, AI tools and automations for a business, fast, and white-labeled where needed.
Buy side · the employer
A scheduling-compliance app for an employer with 30 sites, or a policy portal that issues new terms and tracks staff sign-off.
Sell side · the provider
A contract-review assistant that turns a pile of employment contracts into a list of what must change, or a handbook generator in the firm's own style.
2 weeksTo build an AI listing system for a ~$130M multi-brand retailer, against a 3+ month agency quote.
25,000Product pages rebuilt for the same retailer, plus a new Amazon channel.
Eureka in one minute: building an employment-law research desk1:20 · illustrative example, fictional sample data
LimitlessTypical project$5k–$25k
doja's client-finding engine. AI research agents read the live web to find every company that fits, the decision-makers inside each one, and a reason to get in touch.
Buy side · the employer
More of its own customers. A staffing firm, for example, finds the businesses most likely to need extra workers under new scheduling rules.
Sell side · the provider
A steady flow of employers facing a new law, with the HR director or general counsel at each one and a reason to contact them. The video shows this.
<30 minTo build a full client engine for a $2B+ industrial distributor, against 6–8 weeks for an agency.
52Late-stage opportunities in under four months for a brand-new US pharmacy, on about $10k.
Limitless in one minute: an employment-law research desk1:19 · illustrative example, fictional sample data
GatsbyTypical project$2k–$20k
doja's account intelligence. Gatsby Intel turns research into briefing cards so people walk into every meeting prepared. Gatsby Aware watches priority accounts and flags the moments worth acting on.
Buy side · the employer
The HR and legal team get a daily, source-linked summary of new employment rules and what their peers are doing about them.
Sell side · the provider
Partners get a cited briefing on every prospect before a pitch, and an alert when a client announces layoffs, a merger or a new site.
8 weeksTo roll Gatsby out across the business development team of a $2B, top-100 US law firm.
~4 weeksTo put daily account briefings live at a global elite law firm. They flagged 88 business signals across its 15 priority accounts.
Gatsby in one minute: preparing for a provider meeting1:20 · illustrative example, fictional sample data
Typical project ranges are from doja, not quotes. The uses shown are examples of what doja could build or sell in employment law. Client results come from real doja projects, shared without client names.
6 · Packages
Four packages. You own the company on every one.
Any package can choose from all ten markets, with a trained SDR calling in each market you work in. A bigger package opens more desks, all at launch, and raises your shares.
Entry$40k4 desks · all open at launch
Rev share
40%
doja tech share (net)
30%
Growth$80k8 desks · all open at launch
Rev share
60%
doja tech share (net)
40%
Portfolio$150k14 desks · all open at launch
Rev share
80%
doja tech share (net)
50%
You own the tools and IP built for your company
Custom$150k–$500k14+ desks · all open at launch, priced by scope on a design call
Rev share
Agreed
doja tech share (net)
Agreed
Adds an industry expert who brokers more senior introductions
First 4 monthsA signed providerdoja's first milestone: at least one signed provider agreement within four months of your desks launching.
Month 18Fee-free until you recoupIf your company hasn't recouped its package fee by month 18, doja waives its shares and keeps working fee-free until it has. It isn't a refund.
If it grows fastA built-in buyerIf your company brings in 2.5 times its fee within 18 months, doja may buy it for at least twice the fee, or fair value if higher.
7 · Forecast
One desk. The next 24 months.
This models one desk. All of your package's desks (4, 8 or 14) open at launch, and each one follows its own path. Explore doja's model for one research desk. Pick a package and a scenario, then change any assumption to see how introductions and doja tech sales could turn into your company's share, month by month. The starting figures are doja's 18-month model, built on its cybersecurity example desk.
Your company's share by Month 18$0
Your rev share$0
Your doja tech share (net)$0
After running costs$0
Forecast, not guaranteed income
How it builds, month by monthYour rev share Your doja tech share (net) Running total
The dotted line marks Month 18, where doja's model ends. Months 19 to 24 continue at the Month 18 pace.
Your company's share by Month 24$0
Introductions by Month 240
doja tech sales by Month 240
See every month
Month
Introductions
Tech sales
Your rev share
Your tech share (net)
Running total
Forecast, not guaranteed income. This is an illustrative model for one desk (all of your package's desks open at launch), not a promise, guarantee or prediction of income or returns. The Cautious, Base and Strong starting figures come from doja's 18-month model, which assumes a 15% provider fee on each introduction and 35% tech delivery costs, before about $36k of running costs. Every input is an assumption you can change; changing it doesn't make it more likely. Introductions happen only when a business has a real need and a provider's deal closes, doja tech sales only where either side has a separate need, and both can take longer or not happen at all. Results could be much lower, including zero, and you could lose some or all of the money you invest. Figures are before personal tax. Your package fee is separate and isn't shown here. The 18-month ROI Guarantee is a fee waiver, not a refund or a payment, and isn't added to these figures; your signed agreement sets its terms.
Next step
Talk it through with your doja partner.
Bring your questions to your call. If it's of interest afterwards, the next step is for doja to create your first custom market concept: a company name, logo and landing page options, and the go-to-market plan. You'll see it on a second call, before you commit to anything.
This page explains how a business in the doja AI partner program is set up and how its fees are shared. Apart from the labelled forecast in section 7, it is not a forecast, and nothing on it is a promise of income: you could earn much less, or nothing. Employment law, the deal and the companies shown are illustrative examples. The guarantee and buyout are summaries; your signed agreement sets the full terms. Market statistics are from the public sources named and describe employer spending, not results for any doja business.
